In the face of technological innovation, changing consumer habits and new legislation, media companies need to keep an eye on their strategic and operational goals.

At GRUENGOLD, we are very familiar with and connected to the music, film and entertainment industry.

• in the introduction and defense of new business models, for example in entertainment or Industry 4.0.
• in developing and maintaining corporate compliance with intellectual property rights, with advice on contract and content management or workflows, for example, and with training courses or practical seminars.
• in the preparation, review and negotiation of license and other agreements.
• in the evaluation of existing or planned business models and processes to avoid disputes.
• in the evaluation of new legislation.
• by clarifying new fundamental legal issues, for example in copyright law, which is heavily influenced by technical innovations.
• in extrajudicial disputes with warning letters, submission of cease-and-desist declarations, assertion of claims for damages and information or for the filing of protective letters.
• in test cases and complex proceedings before courts and arbitration tribunals, including the coordination of foreign proceedings.