He has many years of experience in responsible positions within the sports, media, and event industries. After working as a lawyer at Baker & McKenzie, he was with DFL Deutsche Fußball Liga from 2009 to 2016, most recently as Senior Legal Counsel. There, he played a key role in supporting the DFL Group’s commercial activities, especially the awarding of media rights and the development of the sports data business.

From 2017, Christian Frodl was responsible for the management of national and international sports rights at Sky Deutschland. His responsibilities included not only rights acquisition but also media exploitation and the strategic development of new business and distribution models.

Based on this experience, Christian Frodl advises clients not only on legal matters but also with a profound understanding of economic interests, market mechanisms, and operational decision-making processes. His experience in entrepreneurial leadership also plays a role. Clients particularly value his strategic perspective, negotiation experience, and ability to provide integrated support for legal, commercial, and operational issues.

• Collection, use, and exploitation of sports data
• Development, structuring, and legal support for business, distribution, and licensing models
• Negotiation in complex economic and commercial constellations
• Litigation and strategic support for contentious disputes

• Acquisition of national and international sports rights from UEFA, the DFL, the DFB, the HBL and the ATP for Sky Deutschland
• Development, contractual design and operational implementation of commercialization and distribution models for the exploitation of Sky Deutschland’s sports/media rights
• Legal support for the development of the streaming platform of Dyn Media GmbH

• “Sports Rights Fragmentation: A Changing TV Landscape,” Panel Discussion at the SVG Sky Sport Summit, Munich, 27.06.2019
• “The Sports Rights Market in Germany – A Look Behind the Scenes,” Lecture at the Macrosphere Sports Industry Days: Macromedia meets Sportbusiness, 16.11.2021, Munich
• “Neuer, Hummels, Müller, Götze & Co: the legal framework governing industrial relations in German professional football”, International Sports Law Journal 1/2016, p.1
• “Media & Broadcasting Rights in the Bundesliga”, Football Legal #6 (November 2016), p. 60
• “Will Müller hold on to the victory? Permissibility of fixed-term contracts in professional soccer”, Neue Zeitschrift für Arbeitsrecht 2015, p. 657, together with Andreas Katzer
• “Commercialization of sports data: Rights of event owners over information and statistics generated about their sports events”, Marquette Sports Law Review 2015, p. 55
• “Kapitalgesellschaften im Sport”, in Galli/Elter/Gömmel/Holzhäuser/Straub (eds.), Sportmanagement, 2nd edition Munich 2012, p. 53, together with Thomas Dehesselles

• Senior Legal Counsel at DFL Deutsche Fußball Liga, Frankfurt am Main (2009 – 2016)
• Admitted to the bar and attorney at Baker & McKenzie, Frankfurt am Main (2009);
• Legal clerkship at the Regional Court of Mainz (second state examination in 2008) with stations at Hengeler Mueller, Frankfurt am Main/London and Arnecke Sibeth, Frankfurt am Main, among others
• Studied law at the University of Trier, Johannes Gutenberg University Mainz and Johann Wolfgang Goethe University Frankfurt am Main (first state examination in 2006)