Attorney Christian Frodl, LL.M. (Melbourne), MBA, specializes in consulting for the sports and media industry. He began his career as a lawyer at Baker & McKenzie and subsequently worked at DFL Deutsche Fußball Liga (DFL) from 2009 to 2016, most recently in the position of Senior Legal Counsel.

During this time, he focused on the commercial activities of the DFL Group and played a key role in the awarding of media rights in 2012 and 2016 as well as the development of the DFL’s sports data business. In 2017, Christian Frodl moved to Sky Deutschland, where he was responsible for the management of national and international sports rights. In this role, his responsibilities included rights acquisition, media exploitation and the strategic development of new business and distribution models.

Christian Frodl is regarded as one of the leading experts at the interface between sport and media in the DACH region. Through his work for the DFL and Sky, he has an excellent network in the industry.

• Drafting and negotiating production and distribution agreements for the exploitation of media content across all distribution channels and platforms
• Collection and marketing of sports data, including advice on all associated legal and commercial issues
• Development and establishment of new business, distribution and licensing models for sports/media rights
• Advising sports associations, clubs and sports corporations on corporate, association and club law issues

• Acquisition of national and international sports rights from UEFA, the DFL, the DFB, the HBL and the ATP for Sky Deutschland
• Development, contractual design and operational implementation of commercialization and distribution models for the exploitation of Sky Deutschland’s sports/media rights
• Legal support for the development of the streaming platform of Dyn Media GmbH

• “Media & Broadcasting Rights in the Bundesliga”, Football Legal #6 (November 2016), p. 60
• “Will Müller hold on to the victory? Permissibility of fixed-term contracts in professional soccer”, Neue Zeitschrift für Arbeitsrecht 2015, p. 657, together with Andreas Katzer
• “Commercialization of sports data: Rights of event owners over information and statistics generated about their sports events”, Marquette Sports Law Review 2015, p. 55
• “Kapitalgesellschaften im Sport”, in Galli/Elter/Gömmel/Holzhäuser/Straub (eds.), Sportmanagement, 2nd edition Munich 2012, p. 53, together with Thomas Dehesselles

• Director Sports Rights & Commercialization at Sky Deutschland, Munich (2017-2021)
• Master of Laws program at the University of Melbourne, Australia (2014-2015)
• Senior Legal Counsel at DFL Deutsche Fußball Liga, Frankfurt am Main (2009 – 2016)
• Admitted to the bar and attorney at Baker & McKenzie, Frankfurt am Main (2009);
• Legal clerkship at the Regional Court of Mainz (second state examination in 2008) with stations at Hengeler Mueller, Frankfurt am Main/London and Arnecke Sibeth, Frankfurt am Main, among others
• Studied law at the University of Trier, Johannes Gutenberg University Mainz and Johann Wolfgang Goethe University Frankfurt am Main (first state examination in 2006)